Artist Ishu Jain
Overview
Ishu Jain had the art. She had the audience. But until now, she didn’t have a platform of her own to sell her work without DMs and guesswork. So, she was looking out for someone to build her a minimal, modern art store, one that felt like an extension of her Instagram, but with the structure and flow of a premium e-commerce brand. And that's when she decided to call someone who knew her style better than anyone: her brother (aka, me).
🎯 Goal: Make Buying Art Feel Effortless
We weren’t just creating a shop, we were creating a buying experience that matched the energy of her art:
calming, intentional, and emotional.
The objectives:
- Showcase her art in large, uncompressed visuals
- Allow followers to instantly buy prints, without asking “Is this still available?”
- Handle product variants (sizes, frames, etc.) intuitively
- Keep the brand personal, not corporate, Ishu is the brand
- Make it mobile-first, because 90% of her traffic comes from Instagram
🧱 Art Doesn’t Sell Like T-Shirts!
Art buying is emotional. And most e-commerce platforms? Not built for that.
Some of the key challenges:
- Creating a visual hierarchy that respects the artwork
- Handling multiple product variations without overwhelming the user
- Designing a checkout flow that felt lightweight.
- Integrating e-commerce features (payments, inventory, shipping rules) without bloating the site.
- Keeping everything conversion optimized.
✨ The Result: An Art Store With Soul
The final product is a custom-tailored art shop that works like a modern brand, but feels like Ishu.
- Sales moved from DMs to a smooth ecom flow
- Her audience can browse collections with ease and with a lot of confidence
- Orders are tracked, managed, and fulfilled easily.
- And most importantly? Her art gets the stage that it truly deserves.
She now owns her brand. Her store. Her future.
What they said:
It's always odd to ask for review of service when you are a close relative or in this case, real brother of the client. But I told her to not be biased and write it as she would if I was not her brother.
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